Abstract:
Adopting online auction selling in an agribusiness capstone course provides students with actual hands-on experience in making agribusiness management and marketing decisions like those faced by brick and mortar agribusiness manufacturers/retailers. The objectives of this paper are to: 1) identify various management and marketing decisions faced by online auction student sellers; 2) provide a brief discussion of the associated business and/or economic decisions that need to be made; 3) identify agribusiness teaching principles associated with student seller decisions; 4) provide suggestions for incorporating online auction selling in an agribusiness capstone course; and 5) provide a discussion of the instructor and student resource constraints. Resource constraints associated with incorporating online auction selling in an agribusiness capstone course are minimal and the benefits to students and agribusiness departments may be considerable.
Keywords:
online auction selling, agribusiness, capstone course
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