Abstract:
Because of an advisor's role in developing competitive marketing plans as part of the National Agri Marketing for student competition and the need for the same process in the marketing of post-secondary education, the author received a single quarter leave to investigate how a marketing plan could be developed for an individual department or major. The research identified and noted as part of the leave included a product profile, competitive positioning, target market analysis, and promotional alternatives.
Keywords:
recruitment plan, marketing plan
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