Abstract:
Perception is reality. If high school students perceive a career in agriculture to be associated with manual labor, low salaries, contingent upon weather conditions, unstable job security and equivalent to farming; they will be less likely to pursue a career in agriculture (Betts & Newcomb, 1986; Farm Foundation, 1989). Unfortunately those perceptions regardless of being fact or fiction, provide an important reference point used by individuals to determine their career choice.
Keywords:
agricultural careers, perceptions of agriculture