Abstract:

The Institute's present enrollment development program demonstrates a coordinated approach which has increased enrollment. This program is divided into nine activity clusters. These include college night programs, direct mail, telemarketing, individualized campus visits, specialized print and video materials, computerized student follow-up, special events, alumni network and periodic evaluation and reviews. These nine clusters are described, the results are analyzed and suggestions for possible applications for other institutions are included.

Keywords:

enrollment program, college night programs, campus visits, telemarketing, alumni network

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