Abstract:
Qualitative research methods were used to investigate the factors that influence prospective agriculture college students' choices of college and major at Virginia Tech and the interventions Virginia Tech's College of Agriculture and Life Sciences (CALS) might employ to encourage prospective students to consider their opportunities in agriculture and the life sciences. Results indicated that family members and the reputation of the college were important factors in students' college choices and that Virginia Tech CALS should be more visible in the high schools and communities from which prospective students come and should take an active role in informing the public about contemporary agriculture.
Keywords:
recruiting students
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