Abstract:

Enrollments in colleges of agriculture declined dramatically during the 1980s, despite a strong demand in the marketplace for graduates with degrees in agricultural fields. This article is based on a survey of college of agriculture freshman majors and the factors influencing their decision to major in agriculture. Based on these findings, the authors develop a series of recommendations regarding student recruitment and marketing strategies.

 

Keywords:

assessment, freshmen

Attachments:
Download this file (Donnermeyer_NACTA_Journal_March_1994-12.pdf)Download Article[ ]727 kB