Abstract:
Faculty roles and responsibilities have shifted over the past three decades from the generalist scholar to the research professor. Given this shift in role over time, it was imperative to ask the question regarding who is serving stakeholders of the land grant university. Findings indicated (1) that faculty perceived their role as those who generate knowledge and that it is the extension services' role to serve stakeholders, (2) that faculty had difficulty identifying specific stakeholders of their research, (3) that faculty collaborated most often with other faculty, and (4) that the primary mode of communicating with stakeholders was via the peer-reviewed journal article. In its contract with the citizenry of this nation, the land grant university promised to provide teaching, research, and service to all its stakeholders. Research professors have redefined that contract through the evolving promotion and tenure structure, which primarily rewards research activities. If the land grant university is to continue to be the university for the people, then it needs to initiate a cultural revolution where service is truly valued equally with research when measuring faculty scholarship.
Keywords:
case study, land-grant university, stakeholders
 Download Article | [ ] | 606 kB |
