Abstract:
As a result of declining enrollments, many colleges of agriculture are working to revise and/or increase recruitment efforts to more effectively attract students. Based on recent community college enrollment trends, a potential source of students to increase agricultural enrollments might be found at community colleges. This study examined recruitment efforts affecting the decision-making processes of over 2,800 high school and transfer matriculants into the College of Agricultural and Life Sciences at the University of Florida. Differences between the groups were found on standardized test scores, ethnicity, and major.Websites and printed university publications were the most widely utilized sources of information, while web-based information and conversations with professors were among the most useful sources of information. Differences existed in the use of information sources between high school and transfer matriculants. Parents or guardians were the most influential people for students. Examination of degree program characteristics and institutional characteristics revealed that students were most influenced by the academic reputation of the university, career opportunities, prestige of the university, and preparation for employment.
Keywords:
matriculants, high school students, transfer students, college choice
 Download Article | [ ] | 956 kB |
