Abstract:
Modern universities have multi-faceted missions, typically encompassing teaching, research, and outreach. Under financial pressure and changes in societal expectations, increased efficiency in meeting multiple missions is advocated. This article documents the use of a teaching case that involved research and resulted in community outreach. Students at Kansas State University were charged with developing fundraising campaign plans for a local United Way Chapter, using concepts covered in a risk management class. Students collected survey data that revealed giving behavior on campus, and the United Way chapter incorporated the student findings in their successful fall 2003 campaign. While few endeavors can address all missions equally well, the documented case is an example of how an activity centered in one of the university missions can be modified to make useful contributions to the other missions.
Keywords:
United Way, classroom teaching
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