Abstract:
There are thirty-five accredited student chapters of the National Agri-Marketing Association (NAMA) from twenty-four states and three Canadian Provinces. Membership in a NAMA student chapter allows students to network with professionals, develop their marketing and communication skills, and develop leadership and team-building skills. A survey of student chapter advisors was used to identify what facilitates student chapter success. Advisors indicated the opportunity and enjoyment of the national conference, and professional and career development opportunities to be the most important reasons students participate. They noted the opportunity to network with professionals to be the most important advantage of participation, followed by experience in developing / presenting a formal marketing plan. Advisors agreed that the students themselves make student NAMA successful, in particular the leadership skills of students. Professional NAMA can take advantage of its focus of marketing to help grow and maintain viable student chapters. Efforts should focus on marketing the value of student NAMA to students, faculty advisors, academic administrators, and professionals.
Keywords:
chapters, national agri-marketing association
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