Abstract:
Through this grounded theory case study, researchers sought to explore the structure and organization of College of Agriculture ambassador programs. The population consisted of all four-year public universities with an identifiable College of Agriculture ambassador program. A total of 31 ambassador programs and 74 participants were included in the final sample. The study revealed the common components of an ambassador program as leadership development, promotional activities, relationship building, student benefits and standardized college presentations. Participants reported gains in leadership skills, academic knowledge and self-confidence in the many events offered through the program. A structured retreat and continuous training were important leadership development components. Being a knowledgeable expert was a major responsibility as ambassadors were considered the “face” of the college, particularly in recruitment. There were many incentives reported that made involvement worthwhile, including networking with key people. It was hoped that ambassador programs can utilize results to improve organizational functions and overall student leadership.
Key Words:
Ambassador programs, leadership development, promotional activities, relationship building
 4 Arnold NACTA Journal Dec 2012.pdf | [ ] | 339 kB |
