Abstract:

Budget pressures in many colleges of agriculture are resulting in larger class sizes. Large lecture classes often come with a sacrifice of individual interaction between instructor and learners. This article presents an innovative approach for incorporating industry interaction into a large agribusiness class. A project called “Ready, Set, Sell!” provides a structured interaction in which students work with an individual industry coach with support from instructors. At the conclusion of the semester, students and industry representatives collaborate in a role play. The event results in positive outcomes for learners, companies and instructors. Suggestions for teachers who wish to utilize a similar approach include ways to develop industry resources and considerations for monitoring student experiences.

Key Words:

Industry interaction, role play


Attachments:
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