Abstract:
Students in an introductory College of Agriculture and Life Sciences course were surveyed to identify the most important factors influencing their decisions to enroll in the College of Agriculture and Life Sciences at Texas A&M University. Eighty percent (N = 581) responded to an online survey. While parents were reported by 18.1% of the respondents as being the most influential person regarding choice of major, university Internet resources and agricultural related hobbies were also reported as influential. Scholarships and high school visits from university representatives were reported as the least influential recruitment tool. Over one-third of students reported no agricultural work experience during high school, and athletics was the most common high school activity in which students participated. As the population changes and our society becomes further removed from production agriculture, perhaps it is time to revisit strategies we use to attract non-agriculture students to colleges of agriculture.
Key words: decisions to enroll, university representatives