Abstract:
Computer simulation games have become an integral part of collegiate teaching in business and economics courses for both graduate and undergraduate students. In addition, many corporations have made extensive use of this technique in their executive training and development programs. Use of business games in colleges of agriculture has been limited primarily to teaching management principles at both the resident and the adult education levels. The potential for these games, however, as a tool for understanding the competitive nature of the currently emerging agricultural marketing system has been largely overlooked. The possibilities here rest largely on the opportunity afforded the student in gaining insights into the structural characteristics of the system and a better understanding of the competitve behavior of firms operating in today's complex and changing agricultural market system.
Keywords:
simulation games, agricultural marketing
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