Recruitment of students into any field of agriculture is sometimes hampered by traditional perceptions of agriculture as being a study of “cows, sows, and plows.” Contrary to this misperception, modern agriculture encompasses discipline specializations that have wide appeal. Dispelling this myth of agriculture and replacing that image with the dynamic and cutting edge reality is the first challenge that we face in recruiting students. A second challenge that exists is the decline in the numbers of high school graduates entering college as evidenced by static and even declining higher education enrollments occurring in the last couple of years. We have developed a cadre of effective strategies for recruitment of high quality students that have enabled us to sustain an enrollment growth from 2007 to 2014 of 57.34%, much greater than that of the university as a whole and colleges of agriculture in a nine university land grant comparison group. Many of these strategies involve student engagement and input into the recruiting process, including the use of AgAmbassadors. These well-trained and talented student advocates of the college are used as peer-recruiters at college fairs and leaders of agriculture campus tours that end with a visit to a professor in the desired discipline area. Other strategies used are student critique and review of printed recruitment material, use of social media, targeting influencers and advocates about job opportunities and career options, and generous scholarship and mentor support. Today’s students are driven by a desire to “make a difference” and impact the world around them in a positive manner. Agriculture and all of its various disciplines offer an excellent opportunity to satisfy those needs.