This activity was used to help teach microeconomic concepts and empirical analysis. As part of an under¬graduate course in agricultural economics, students recorded their own fruit and vegetable consumption over a 7-week period. Students also used the aggregated class data to perform econometric analysis and test their own hypothesis regarding fruit and vegetable consump¬tion. Based on student survey responses, this approach appeared to help students with key learning objectives, although they did not necessarily like collecting the data.