Abstract

While client-based projects (CBPs) are commonly associated with business schools they can also be appropriately applied in food marketing and other agricultural courses. Not only does this experiential learning activity appeal to students from a variety of back- grounds, but it also provides all students an opportunity for job skill development. CBPs, however, require coordination between all parties involved: instructors, students, clients, and outreach specialists. We offer recommendations for implementing a food marketing CBP in the areas of client selection, course scheduling, grading, and student group management.