The purpose of this study was to identify those methods utilized by recruiters of 1862 Land-Grant Institutions (LGI) to appeal to potential African American students, and the efficiency of those methods. Using Critical Race Theory, the researcher(s) coded interviews collected from talking with recruiters at multiple LGIs at the National Minorities in Agriculture Natural Resources and Related Sciences (MANRRS) conference. The results suggest that a disconnect exists between recruiters and minority students and recommendations are provided to improve LGI recruitment strategies and resources needed to bridge an ever-growing cultural divide between Colleges of Agriculture and African American students.