The purpose of the study was to describe and compare factors related to program selection and satisfaction among graduates of the Master of Science in Agricultural Education degree program at Iowa State University. Curriculum was the most important factor impacting graduates’ decision to enroll in the program. Students also selected the program because of flexibility, reputation, influential people, and costs. Marketing was by far the least important factor influencing alumni to enroll in the program. It was least influential, but not necessarily unimportant. All selection factors are not equally important to on-campus and distance learners. We found statistically significant differences. Both on-campus and distance learners were satisfied with the Master of Science in Agricultural Education degree program at Iowa State University. They were equally satisfied with the procedures for getting started, with course offerings and with their various interactions. Graduates, especially distance learners, expressed the least satisfaction with financial aspects of the program revealing a need for faculty and administrators to focus on keeping overall costs at a reasonable level. A major implication of this study is that two distinctly different groups of students can be effectively, satisfactorily, and efficiently served by the same program.